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Semios at the foot of the slopes with Skimium!

350 outlets in France, Andorra and Italy

Caisson lumineux et vitrophanie Skimium - Semios



350 outlets in France, Andorra and Italy

Skimium is a network of stores specialising in ski hire. As part of its new visual identity, Skimium requested Semios to deploy its image throughout its network.

The goal?

To deploy the brand signs and signage in all points of sale throughout the Skimium network. 350 stores at the foot of the slopes in France, Andorra and Italy.

The challenge?

Take into account the seasonal nature of the network’s operations and the weather conditions in the mountains:

  • Take seasonal openings into account and plan interventions accordingly.
  • Organise the interventions of our installers according to the weather conditions and be able to react as necessary.
Bandeau façade et drapeau double face Skimium - Semios

From survey to installation

Details of the signs installed

Semios is accompanying Skimium with its project from survey through to installation. The objective is to deploy its new image throughout its network by 2021.

While the Skimium network has a common visual identity, the signage is personalised for each site.

  • Banners and lightboxes in hollowed and painted tray panel with “Skimium” in raised letters made of white light-diffusing acrylic. The accompanying texts are also in white light-diffusing acrylic, laminated onto the backing. The blue square of the Skimium logo is in blue acrylic. The sign is illuminated with internal LED lighting.
  • Skimium logo in double or single sided lightboxes with LED lighting
  • Non-illuminated wayfinding & information signs.
  • Window film.