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The Accor Group’s new hotel brand
Network
Greet – Accor hotels
Illuminated signs
The first Greet hotel in France was opened in Beaune. This is a new brand of the Accor Group, which aims to be a recognised sustainable hotel brand by promoting “reuse”, which guides the unique design of each establishment.
Semios, in conjunction with the Accor marketing team and the Dragon Rouge design agency, provided advice on the choice of materials and colour scheme for the new eco-friendly hotel brand, which can be customised for each site.
Illuminated texts and faux wood finish
• Semios designed, manufactured and installed 3 illuminated Greet signs and 1 illuminated hotel sign on the roof, facade and gable. Illuminated channel letters in red light diffusing acrylic with a 3M faux wood adhesive.
• The texts are positioned on aluminium tube rails with the same faux wood finish.
• For the illuminated entrance sign, the rail is made of a wooden frame.
Greet – Accor hotels
Double-sided illuminated totem
