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Maif

More than 500 signs

Enseignes lumineuses Maif, fabrication usine Semios

Network

Maif

Maif is the 6th largest automobile insurer and top insurer in the non-profit sector in France. It recently chose to adopt a new, more refined logo that also conveys its values and history.

La Maif has more than 3 million members and policyholders and 157 outlets in France and the French overseas departments.

The Semios team is proud to have been chosen to support Maif and the W-WALTER agency in the deployment of this new image. It is a major programme involving the design, manufacturing and installation of more than 500 standard signs and many specific products for Maif’s headquarters and outlets in the Paris region, the West of France and the French overseas departments.

Semios implemented a suitable industrialised methodology in its production plant in Brittany to guarantee quality, compliance with deadlines and cost optimisation.

Maif enseignes drapeaux lumineuses, semios

Network deployment: a precise and optimised methodology before starting industrialisation

The prototype phase

Semios used a prototype phase with extensive lighting and manufacturing tests on the first production runs. This made it possible to guarantee the homogeneity of the products and their lighting, and also to make the manufacturing and installation planning more reliable.

Semios yellow decoration

Meeting deadlines: a major challenge for any image launch

A precise deployment schedule was established: from surveys, computer models, requests for administrative authorisations and manufacturing through to installation. We use an online project tracking tool in real time to closely follow the deployment.

Maif illuminated welcome totem, Semios Maif illuminated welcome totem, Semios Maif stretched canvas box installation, Semios

Project details

More than 500 standard signs

  • 500 standard signs: illuminated and non-illuminated lightboxes, double-sided flag signs
  • Non-standard large format stretched canvas lightboxes
  • Totems
  • Signage: Pedestrian signs, welcome signs, opening hours, window films