Frey – Shopping Promenade

A wide-ranging project… from signage planning to giant signs and wooden signage

Enseignes entrée Shopping Promenade Amiens - Semios

Sign and signage

Frey, a specialist in commercial urban planning since 1983 and a pioneer of ecological retail parks, launched an innovative concept with 40,000 m² of shops and services that places the visitor at the heart of an open space.

Shopping Promenade Coeur Picardie in Amiens offers an open-air shopping experience. It is more than just a place to shop, it is a living space.

The project?

To accompany Frey with its project to create a new open-air shopping centre with an eco-friendly focus,

Our mission

To carry out signage planning for the entire site,
To design, manufacture and install end-to-end solutions, from giant signs to hanging signs,
To propose products that are adapted to an eco-friendly approach.

Enseigne lumineuse arche shopping promenade - Semios

11-metre high arch

Illuminated giant sign with rust effect

Creation of the 11-metre long arch-shaped structure positioned between two buildings, above the main entrance.
Calculation of structural and building resistance performed in-house by our design office.

Details of the giant sign:

- Supporting structure in galvanised and powder-coated steel (height 1000 mm).
- Hollow letters in raw steel, degreased and then left to age outdoors to obtain the desired rust effect before being varnished.
- Bulb effect achieved by embedding acrylic discs in the recesses of the sheet metal.
- Lighting by LED lights placed inside each letter.

The 11-metre long arch was erected by crane and attached to plates fixed to the two buildings.

Details of the other solutions

15 m long non-illuminated text “Shopping Promenade” in channel lettering with indirect spot lighting.
2 illuminated texts “Shopping Promenade” in LED acrylic block lettering, indirect lighting.
Non-illuminated text “Coeur Picardie” on the entrance wall, separated with spacers.
1 40 m x 8.5 non-illuminated text cut out of black Dibond, surface mounted on cladding.
40 double-sided illuminated hanging signs with logo decoration digitally printed onto film.
Illuminated and non-illuminated texts for brands and services in the shopping centre.
11 double-sided vertical banners on masts.

Plan en relief panneau bois Shopping Promenade Amiens - Semios

Wood for signage, which is central to the eco-friendly theme

Semios carried out research and tests to identify an eco-friendly wood for signage application: an original finish integrated into the overall project and used for more than 40 single-sided and double-sided information and wayfinding panels of various dimensions.

The text, decorations and pictograms are engraved into the sign using a numerical control system and painted in 1 colour.

Raised site map

For the 4 single-sided “Directory” location panels, a 35 mm recess was made in the base panel to position the building blocks in relief, with separations and markers engraved into the panel.