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A wide-ranging project… from signage planning to giant signs and wooden signage
Frey – Shopping Promenade
Sign and signage
Frey, a specialist in commercial urban planning since 1983 and a pioneer of ecological retail parks, launched an innovative concept with 40,000 m² of shops and services that places the visitor at the heart of an open space.
Shopping Promenade Coeur Picardie in Amiens offers an open-air shopping experience. It is more than just a place to shop, it is a living space.
To accompany Frey with its project to create a new open-air shopping centre with an eco-friendly focus,
Illuminated giant sign with rust effect
Details of the giant sign:
The 11-metre long arch was erected by crane and attached to plates fixed to the two buildings.
Semios carried out research and tests to identify an eco-friendly wood for signage application: an original finish integrated into the overall project and used for more than 40 single-sided and double-sided information and wayfinding panels of various dimensions.
The text, decorations and pictograms are engraved into the sign using a numerical control system and painted in 1 colour.
For the 4 single-sided “Directory” location panels, a 35 mm recess was made in the base panel to position the building blocks in relief, with separations and markers engraved into the panel.
Read the article in our Semioscope blog about our research and strategic consulting to optimise the customer journey in a commercial space.