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A wide-ranging project… from signage planning to giant signs and wooden signage
Frey – Shopping Promenade
Sign and signage
Frey, a specialist in commercial urban planning since 1983 and a pioneer of ecological retail parks, launched an innovative concept with 40,000 m² of shops and services that places the visitor at the heart of an open space.
Shopping Promenade Coeur Picardie in Amiens offers an open-air shopping experience. It is more than just a place to shop, it is a living space.
To accompany Frey with its project to create a new open-air shopping centre with an eco-friendly focus,
Illuminated giant sign with rust effect
Details of the giant sign:
The 11-metre long arch was erected by crane and attached to plates fixed to the two buildings.
Semios carried out research and tests to identify an eco-friendly wood for signage application: an original finish integrated into the overall project and used for more than 40 single-sided and double-sided information and wayfinding panels of various dimensions.
The text, decorations and pictograms are engraved into the sign using a numerical control system and painted in 1 colour.
For the 4 single-sided “Directory” location panels, a 35 mm recess was made in the base panel to position the building blocks in relief, with separations and markers engraved into the panel.