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Frey – Shopping Promenade

A wide-ranging project… from signage planning to giant signs and wooden signage

Enseignes entrée Shopping Promenade Amiens - Semios

Frey – Shopping Promenade

Sign and signage

Frey, a specialist in commercial urban planning since 1983 and a pioneer of ecological retail parks, launched an innovative concept with 40,000 m² of shops and services that places the visitor at the heart of an open space.

Shopping Promenade Coeur Picardie in Amiens offers an open-air shopping experience. It is more than just a place to shop, it is a living space.

The project?

To accompany Frey with its project to create a new open-air shopping centre with an eco-friendly focus,

Our mission

  • To carry out signage planning for the entire site,
  • To design, manufacture and install end-to-end solutions, from giant signs to hanging signs,
  • To propose products that are adapted to an eco-friendly approach.
Enseigne lumineuse arche shopping promenade - Semios

11-metre high arch

Illuminated giant sign with rust effect

  • Creation of the 11-metre long arch-shaped structure positioned between two buildings, above the main entrance.
  • Calculation of structural and building resistance performed in-house by our design office.

Details of the giant sign:

    • Supporting structure in galvanised and powder-coated steel (height 1000 mm).
    • Hollow letters in raw steel, degreased and then left to age outdoors to obtain the desired rust effect before being varnished.
    • Bulb effect achieved by embedding acrylic discs in the recesses of the sheet metal.
    • Lighting by LED lights placed inside each letter.

The 11-metre long arch was erected by crane and attached to plates fixed to the two buildings.

Semios yellow decoration

Details of the other solutions

  • 15 m long non-illuminated text “Shopping Promenade” in channel lettering with indirect spot lighting.
  • 2 illuminated texts “Shopping Promenade” in LED acrylic block lettering, indirect lighting.
  • Non-illuminated text “Coeur Picardie” on the entrance wall, separated with spacers.
  • 1 40 m x 8.5 non-illuminated text cut out of black Dibond, surface mounted on cladding.
  • 40 double-sided illuminated hanging signs with logo decoration digitally printed onto film.
  • Illuminated and non-illuminated texts for brands and services in the shopping centre.
  • 11 double-sided vertical banners on masts.
Plan en relief panneau bois Shopping Promenade Amiens - Semios

Wood for signage, which is central to the eco-friendly theme

Semios carried out research and tests to identify an eco-friendly wood for signage application: an original finish integrated into the overall project and used for more than 40 single-sided and double-sided information and wayfinding panels of various dimensions.

The text, decorations and pictograms are engraved into the sign using a numerical control system and painted in 1 colour.

Raised site map

For the 4 single-sided “Directory” location panels, a 35 mm recess was made in the base panel to position the building blocks in relief, with separations and markers engraved into the panel.

Signage planning optimises the customer journey

Read the article in our Semioscope blog about our research and strategic consulting to optimise the customer journey in a commercial space.