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The Sonepar Group has been a distributor of electrical products, solutions and services for professionals for more than 50 years and is now the world leader with more than 145 brands.
Sonepar France decided to merge all of its regional brands into a single national Sonepar Connect brand to convey the Group’s values.
Semios supports Sonepar for 120 of its sites in the Île de France, west, north and east regions in France.
Implement the survey campaign, create the models and apply for CERFA authorisation.
Manufacture and install the solutions
Deployment of the Sonepar connect visual identity, taking into account all the elements of the graphic charter: the brand, its signature, the 6 areas of expertise represented by pictograms, the sonepar.fr website and practical information.
For all of its communication, Sonepar connect conveys four key messages from the moment the customer enters the branch (i.e. the first point of contact on the customer’s journey): e-commerce, the Group, the logistics platform and self-service. Different modules have been implemented, depending on the size of the branch.