Floor advertising can be found both indoors and outdoors. Outdoors: horizontal signage complements vertical signage. It is generally aimed at vehicles and pedestrians on public or private roads, or covered or open-air car parks. In this case, the graphics are generally applied using special paints on stencils or special machines. They are quite durable, but need to be refreshed regularly. Indoors: in addition to the painting techniques mentioned above, a special laminated adhesive combination is used for floor advertising.
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